The Disney Studios Marketing Strategy - 2266 Words

The Walt Disney Studios Marketing Strategy IDP Marketing Strategy Burcu, Jackson, Yutaka, Mohit, Kejin History and Background of the Walt Disney Company The Walt Disney Company, commonly known as Disney, is a leading diversified international family entertainment and media enterprise. It was founded by Walt Disney and Roy O. Disney on October 16, 1923. Before diversifying into live-action film production, television, and theme parks, it was established as a leader in the American animation industry. Mickey Mouse is an early and well-known cartoon creation of the company, now he becomes a primary symbol of The Walt Disney Company. Today, the Walt Disney Company is one of the largest media and entertainment organization with five primary units and segments as following, The Walt Disney Studios, including the company s film, recording label, and theatrical divisions, providing quality movies, music and stage plays. Parks and Resorts, providing family travel and leisure experiences, featuring the company s theme parks, cruise line, and other travel-related assets; Disney Consumer Products, producing toys, clothing, and other merchandising based upon Disney-owned properties; Media Networks, including broadcast, cable, radio, publishing and digital business and the company sShow MoreRelatedDisney Movies Advantages And Disadvantages1388 Words   |  6 PagesAlternatives Disney’s tentpole strategy has been fairly successful throughout the Disney Studios lifetime. Even though this strategy worked in the past it may not be the best strategy moving forward, as there are advantages and disadvantages to this strategy. One advantage of this strategy is that the tentpole films attract movie going customers that think of the movies more as an event rather than just a film they want to see.â€Å"A $200 million movie is more likely than a $20 million movie to haveRead MoreMarketing Brandin Paper : Disney Company1483 Words   |  6 Pages Marketing Brandin paper Introduction Disney is one of the most famous names in the animation industry, known for providing entertainment directed to adults and children alike; with international theme parks and a world-class animation studio and business franchise, the company nearly dominates the industry. Famous names such as Mickey Mouse began with Disney, and were the foundation of a company that has now branched out into several entertainment studios, theme parks, products, and other mediaRead MoreCreating The Corporate Marketing Function1429 Words   |  6 Pagessimultaneously, including Walt Disney Company. It used both vertical and horizontal integration for its approaches. In expanding the firm by integrating preceding production processes, the company becomes its own distributor with the creation of Buena Vista Distribution and has its own network to broadcast its production, ABC. This way, the company is not dependent on any single industries. Also a part of the forward integration strategy is creating the c orporate marketing function. After producing theirRead MoreMarketing Strategy Of Walt Disney World1070 Words   |  5 PagesWalt Disney once said, â€Å"All our dreams can come true, if we have the courage to pursue them.† Walt Disney was one of the most successful entrepreneurs of all time, a man who took a dream and pursued it, making a worldwide famous company, Walt Disney World. This paper will look at the history, financial situations, and marketing strategy of Walt Disney World. As Walt would say, â€Å"Sit back and enjoy!† In the early 1960s, Walt Disney wanted to give the residents of Eastern United States the opportunityRead MoreDisney Corporation : A Media And Entertainment Corporation931 Words   |  4 PagesINTRODUCTION The Walt Disney Company is a media and entertainment corporation that is centered in the United States but also spans across North America, Europe, Asia- Pacific, and Latin America. Disney has five main components in which it operates, which includes media networks, parks and resorts, studio entertainment, consumer products, and interactive. The media network component of Disney Corporation includes broadcast and cable television networks, television production operations, televisionRead MoreAnalysis Of The Movie Dreamworks II Holding Co 1385 Words   |  6 Pagesbacking of $33 million from each of the three cofounders, and $500 million from Microsoft co-founder Paul Allen, putting the value of the company at the time around $2.7 billion. The goal of the trio was to initiate and organize an artist-friendly studio, in order to produce, develop, and distribute exceptional film entertainment that would entertain audiences all around the world. DreamWorks is a dominant producer of live-action films, network syndicated cable television programming, and consumerRead MoreWalt Disney Company Is Worth Investing1348 Words   |  6 PagesAs one of the largest multimedia companies in the world, The Walt Disney Company includes all aspects of American entertainment, including animation, music, production, and theme parks. Founded in 1923 by brothers Walt and Roy O. Disney, the business has grown from silent animations films to diversify into all aspects of the entertainment industry, primarily focusing on all interests of the typical American family. The company, since its founding, has proved to be a worthy investment on all standingsRead MoreEssay Case Study: Disney Questions960 Words   |  4 Pages1. Do a brief market opportunity analysis for Disney, identifying the majormarkets that Disney has expanded into. Which girl never wanted to be Cinderella? However, as time goes by and children leave the fantasy world and that world does not catch the heart and the brain of new children something must be changed. And this is why marketing wise men is made for! Being the most important company inside the animation business the Walt Disney Company guided by the new CEO Bob Iger decided to face theRead MoreMichael Eisner1279 Words   |  6 PagesCase study The Walt Disney Company: The Entertainment King 1.Briefly describe the type(s) of diversification strategies that Walt Disney pursues/has pursued over the years. The Walt Disney company can be seen as a highly diversified company. Over the years, it has pursued a wide range of diversification strategies that we can enhance:•Horizontal integration: obviously, Walt Disney has invaded several markets, diversifying its offer to many fields. In 2000, we can find five big main fields ofRead MoreA High Quality Of Family Target Group1452 Words   |  6 PagesFrom my perspective, Walt Disney corporate strategy is to develop a high quality of family target group. They want to adapt to advance in technology so that the best work would always be produced to make their pastime experience more significant than the others. They also want to expand more internationally. I believe that the stability of the family brand industry is not just to be passion based, but to combine other things like media networks, parks and resorts, studio entertainment, consumer products

The Importance And Cons Of Counseling - 1075 Words

His imposing figure towered above us, the weight of his shadow almost felt like it could crush me. Honestly, I’m not surprised considering he took power over the country 20-30 years ago and morphed it into his little sandbox. Life wasn’t bad, it wasn’t great either though. I can’t imagine it would be hundreds of times better if we werent’ in this situation. I wouldn’t mind a little peace and quiet though, the piercing sounds of police weaponry clashing with the older snapping noises of makeshift guns and weapons that have been long past their due date seemingly wipe hours off of my sleep schedule. â€Å"- Thus,† He spouted into his megaphone, â€Å"It has come to my attention that we have a population problem, and once my plans have been†¦show more content†¦I don’t remember anything from last night, not like it matters. There was a package at the front door, something felt ominous about it, it just sat there quietly begging to be opened but at the same time I felt as if the contents held a great weight to them, this had to be the results from my physical. Stumbling my way towards the lurking box I reached down to open it up, and glaring back at me was an envelope about one-twentieth the size of the original box. Sealed with a lovely bright red wax front with a single word printed onto the front. â€Å"Important†, the enveloped read in a font made from a high quality calligraphy pen. I hastily opened the envelope and a single piece of paper fell out and glided into my hands. â€Å"1706 N Hallburne Lane, 9:30 Tomorrow† Hallburne was a street in the A sector, some of the richest lived there. Reserved for the families of the leaders protectors and rich business owners. Why would I, out of all people, be getting an invitation to the A sector. As I was recalling my thoughts, another piece of smaller paper slipped out of the envelope and it was an ID card with my photo that allowed access to the A sector. Written in the corner was also a note that said â€Å"I have your test results†. Well I guess I have nothing to lose. Stepping up the cobblestone stairs into the local garden of sector A, I looked around the edges for any sign of Hallburne Ln. Standing in this garden made me feel so alien, I just felt outShow MoreRelatedThe Importance And Cons Of Counseling1020 Words   |  5 PagesFor a moment there was a sense of success that lingered at the hopeful look that gazed upon carefully held pastries, yet when the expression he carefully monitored morphed into outright sadness the sensation quickly faltered. Feeling his natural smile waning due to his failure to understand, Malik attempted to remain optimistic about the outcome for both of their sakes. Before he could begin to speak tiny fingers gestured towards the cherry filled treat with enthusiasm, and a few hand signals wereRead MoreCounselor Interview : Counselor, Licensed Marriage And Family Therapist, And Licensed Clinical Alcohol And Drug Counselor Essay884 Words   |  4 Pagesshe handled the situation. The Ethical Dilemma To begin, the counselor described her client and the ethical dilemma that took place. CMB was seeing her client, a 36-year-old white woman, for one and a half years. The client’s reason for attending counseling was to work through family issues, particularly, managing the effects of growing up with an alcoholic father. One day, the client asked CMB if she would take on her sister as a client. Initially, the counselor was hesitant, explaining that she doesRead MoreThe Problem Of Mental Health Specialists834 Words   |  4 Pagesattempting to deal with addiction problem. These two (Disease and harm reduction) models generally differentiate in terms of the explanation of the problem, treatment/intervention, goals, moral approach, etc. However, both models seem to have pros and cons that mental health specialists should consider that. Firstly, according to disease model, addiction must be described as a disease in order to struggle with the negative consequences of addiction as a public health problem (Gorski, 2011). In this wayRead MoreHealth Issues Of Health Of Women And Infants Essay1565 Words   |  7 Pagescommunity schools to drop their children almost every day and adolescent girls attend community schools and colleges every day. Step 1: These are the basic sites which the public health workers will focus in order to educate them regarding the importance of premature birth through pamphlets, flyers, banners and other means. The head of the faith institutions will be approached to address the issue of premature birth and screening as one of the major issues of public health concern. The beauty salonsRead MoreCareer Counseling Theory Paper1723 Words   |  7 PagesCareer Counseling Theories: Individuals with Substance Use Disorders The words â€Å"career counseling† and â€Å"substance abuse treatment† on the surface appear as two completely isolated areas, with little interconnection. Personally, as an individual in recovery from addiction, as well as professionally, working as a drug and alcohol case manager, experience has shown me that vocation is very relevant to this population. It is one of the primary goal areas in which I work with my clients on a daily basisRead MoreEpidemiology Nur/4081540 Words   |  7 Pagesthe contributing factors. This paper will also discuss the definition and purpose of epidemiology, epidemiological methods, the epidemiological triangle, and levels of preventions that is related with HPV and teenagers.          Epidemiology is importance to public health in relation to disease prevention and health promotion. According to Stanhope amp; Lancaster (2008), epidemiology has been defined as the study of the distribution and determinants of health related states or events in specifiedRead MoreA Short Note On Diabetes And Mexican Immigrants1251 Words   |  6 Pagesof Mexican immigrants also have a protective factor of being new to the country. However, another hypothesis is that Mexican Immigrants self-management of diabetic control is poor due to the lack of health insurance (Schneiderman et al., 2014). 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They will have different weekly schedules when they are at differentRead MoreCase Study Formulation Drug and Alcohol1248 Words   |  5 Pagesappears to have a low self esteem and a lack of confidence in successfully remaining abstinence from cannabis. Prochaska Prochaska (1999) argue that contemplators are very ambivalent about changing; they also evaluate the pros as about equal to the cons. This appears to ring true in Rick’s case. Rick could also be hesitant about changing and appears to be unsure if altering his drug use will actually help his life situation at present. Rick fears he cannot cope without drugs. 2. stage of change Read MoreNarcissistic Personality Disorder ( Npd )1176 Words   |  5 PagesSarah Inafuku PSY - 102 December 18, 2016 Georgette Gorman Research Paper: Narcissism Everyone is born with a natural sense of pride and self-importance. 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Cases and Material in Contract Law

Question: Discuss about the Report for Cases and Material in Contract Law. Answer: Introduction At the outset it is imperative to note that contract law has played an anomalous role in the commerce field with majority of the agreements made within being defined by the general rules of contract .Due to the precipitous upsurge in internet activities the commerce field has now shifted to online trading where people transact and sale their products and services online. The pervasive importance of Contract law has thus trickled down to being applied in other internet activities such as social media sites that lately seek that one has to understand the terms of agreement before they click on the I agree tab. Essentially there are various rules that govern the law of contract and the most conspicuous is the essential ingredients that must be present in contract for the contract to be legally binding. Electronic Contracts The traditional approach to contract law is that they are mostly in writing and signed by the parties to the contract.[1] Conversely, electronic contracts are commonly regarded as paperless contracts. They are defined as contracts that formed and agreed in a digital form by the use of a click and a button after clearly reading the agreed terms. The distinguishing factor between electronic contracts is also the fact that there is no use of pen and paper as is normally required. Electronic contracts are guided by the general rules of offer and acceptance supplied by the doctrines of equity, common law and statutes. It has been contended that an electronic contract should be treated like the normal contract in writing if the contract can easily be retrieved for future reference by the parties incase of any dispute or to revisit the position of the terms agreed. There must be consent made either expressly or impliedly from the parties in the contract. [2] The requirement that a contract is one that is vital and it proves that the parties agreed to the terms. It has been affirmed by the federal court in Australia that a signature that has been made using an electronic pen has the effect as a signature that has scanned after being made on paper.[3] Moreover, it has been held in J Pereira Fernandez SA v Mehta[4] that it is sufficient for one input a typed name as a way of signature in an electronic contract and the same has the effect of agreeing to the terms of the contract therein. The person requiring the signature in the electronic contract or any other online agreement must have agreed or consented to that mode of agreeing to the terms of the contract.[5] In some electronic contract it is just a click button marking a tick in the box and consequently agreeing to the terms that signifies that the contract has been signed and agreed. An Offer made Online The rules of common law dictate that for a contract to be formed the first ingredients are a valid offer that is made to the other party with an acceptance that is communicated to the offeree.[6] The fundamental question that this part of the paper seeks to answer is whether the display of items in the internet is a legally valid offer. An offer is a proposed term of proposed products or services to the other with the expression of willingness to enter into a valid contract. The offer must be one that is clear and uncertain where no ambiguities will be created one that is capable of acceptance by the other party.[7] There is always a strenuous debate as to whether to treat a display of an item in the internet or website as an offer or an invitation to treat. Controversy has also arisen as to whether websites advertisements can be treated as valid offer but various players in the field of contract law have argued that the substance of common must be applied to determine is such advertisements amount to an offer in the strict legal sense. [8]The test here is whether the wording in the advertisement could be construed as inviting to a legal contract. The courts should treat each situation on a peculiar basis and look at the entire appearance of the website is it encourages the formation of a contract. It has been held that a proper offer in the internet is made when a customer of internet user fills a web order which he sends to the vendor by the click of a button and the vendor communicates the acceptance of the offer made.[9] Thus it has been argued flowing from the foregoing assertions that the displays of goods in the internet is essentially an invitation to treat and only amounts to an offer when the internet user or customer visits the site. The risk of numerous unforeseen acceptances in the internet is also very high and therefore the vendor should not be entitled to validly accept them all and this has been argued to justify the contention that the display of goods in the internet amounts to an invitation treat and not an offer.[10] Acceptance It is a general rule that the contract should always state the mode of acceptance of the offer but even where there is no specific mode the general rule will of acceptance will apply to that particular mode selected. In the electronic contracts there is no specific mode of acceptance that is encourage since in some online shopping sites acceptance should even be communicated via post unlike the traditional emails. Suffice to say, an acceptance made must reflect the offer made, otherwise it shall be regarded as a counter offer.[11] If an offer is made online then the acceptance I communicated by post or by electronic. The rules with regard to acceptance by post dictate that acceptance is deemed to have been made when the letter is put in the box and sent. On the other hand if the acceptance is made by electronic means it is deemed to be valid when it is received.[12] This is because online communications are regarded as instantaneous modes of communication and thus are automated in na ture. Mistake in electronic contracts Mistake in electronic contacts have aroused a conundrum, where it is found difficult to apply the general rules of common law guiding mistake. It has been argued that a mistake in online transactions does not attract the strict application of the common law rules because of the difficulty on enforcing the contracts themselves. It is always a principle in law that there can be no mistake in the terms of the contract as it is deemed that everyone has read understood the terms of the agreement and properly signed the agreement. The test applied in online contracts is whether the other party was aware or ought to have been aware of that the mistake existed but took advantage of the situation. The most notorious mistake in online transactions and agreements is the price of the product being sold where in most instances it is mistakenly put low and many people click to buy the product. In 2002 Kodak put up an advertisement in the internet of digital cameras and whose price was low and the parties who purchased the product with the low price claimed that Kodak was bound to honor the online agreement. Because of the persistence of the clients, Kodak eventually honored the online agreement and agreed to suffer the loss. The case was different in amazon.co.uk where they refused to honor the online agreement after they advertised an item at a very low price and several people purchased the product. They claimed that the advertisement was an invitation to treat and therefore they were not bound to any acceptance.[13] It has been held that parties to a contract are bound by the terms of the agreement they subscribe to honestly over an agreed subject matter.[14] From the foregoing case, it is apparent that a mistake may not be excused if the once the contract has been finally agreed to by the parties. The case applied the common law precepts of caveat emptor (let the buyer be ware) and caveat venditor (let the vendor be ware). In common law a mistake was not recognized and therefore the courts then could not entertain cases of claimants asserting that they entered into the contracts by mistake.[15] It has also been held that a mistake will be excusable if the mistake is one that is a fundamental mistake and goes to the root of the contract such that it will be unreasonable to proceed with the contract in that appearance; the mistake will render the contract void.[16] The Kodak case mistake can thus be justified by the application of the holding of this case because it will be unreasonable that the digital camera would be sold at such a low price and that the other party was aware of the mistake but was still proceeding to enter into the agreement. The agreement may thus be rescinded. By dint of the Electronic Transaction Act 2011 a person may withdraw an item on the internet based on an error but they must notify users of such a site timeously of the error.[17] The right to withdraw the error has been advised not to amount to totally making the entire agreement void but the correction could be made, and proper notice sent to a client and the contract would continue as normal, a lthough in many circumstances the clients tend to get frustrated and terminate the contract entirely. [18] Emerging Issues of Electronic Contracts in Australia Capacity Any person entering to contract must be of legal age as is require d by law in Australia. The requisite for capacity in Australia is one that is mandatory. It is quite a tragedy that neither the Electronic Transaction Act 1999 (cth) nor the Electronic Transaction Act 2011 (cth) have provisions governing capacity in online contracts. There has always been a great challenge in the capacity requirement in electronically made agreements because of lack of the means to ensure that the other party is of legal age. This has been the case because unlike in other contracts there is no face to face agreement in electronic contracts. It has thus been advised that the electronic contracts should contain a clause or declaration that one agrees that they have the legal capacity to enter into the agreement.[19] The argument again is that even with the identity certification of declaration that the person is of legal age, it is still not sufficient to show that the party entering the agreement has the requisite capacity. This is due to the growing use of the internet by minors and it can thus be summed up that majority of electronic contracts are unenforceable because they do not meet the capacity requirement under the traditional contract law. The Australian Guidelines for Electronic Commerce has bestowed upon online business and service providers with the moral imperative to ensure that they take steps to ensure identification of capacity and a special attention should be given to websites that could easily be visited by children.[20] The forgoing assertions are precipitated by the fact that there are online service providers who take advantage of situation to exploits potential customer who lack a legal capacity to agree to such terms of the online agreement. Doctrine Privity of Contract Pursuant to this doctrine, it is only parties to a contract who are legally bound by the contract that can enforce a contract.[21] It may difficult to identify an online vendor or service provider for the purposes of enforcing the contract. It can thus be said that the parties to an online contract are in most circumstances not physically identifiable to each other. In the online agreements when the buyer of an online item clicks and accepts to buy an item and the vendor breaches the agreement and sends a different item it will be difficult to identify the physical location and the identity of the seller since some online companies are merely a hoax.[22] Conclusion It can thus be conceded that the area of electronic contracts is still a grey area in law of Australia and the Lawmaker both internationally and domestically should purpose to develop laws that march the current trends of the digital world. Bibliography Articles /Books Carter J W and Harland D J, Cases and materials on contract law in Australia (LexisNexis Butterworths 1993) Quirk Patrick and Forder Jay, Electronic Commerce and the Law (LexisNexis Butterworths 2003) Martin Nicholas and Jaques Stephen , The Effective Formation of Contracts by Electronic Means (2001) New South Wales Society for Computers and the Law Journal. Forder Jay and Svantesson Dan, Internet and E-Commerce Law, (Oxford University Press, 2008 ) Cases Australian Competition and Consumer Commission (ACCC) v Boost Tel Pty Ltd (2010) Bell v. Lever Brothers Ltd [I9321 A.C. 161 (H.L.). Brinkibon Ltd v Stahag Stahl und Stahlwarenhandels-Gesellschaft [1983] 2 AC 34 Carlill v. Carbolic Smoke Ball Company [1983] 1 QB 256. Davies v Smith (1938) 12 ALJ 260 Getup Ltd v Electoral Commissioner [2010] FCA 869) J Pereira Fernandez SA v Mehta [2006] 2 All ER 891) Pharmaceutical Society of Great Britain v Boots Cash Chemists (Southern) LD [1953] 1 QB 401; Solle v. Butcher [1950] I K.B. 671 (C.A.). Taylor v. Johnson (1983) 57 A.L.J.R. 197 Legislation Electronic Transactions Act 1999 Electronic Transactions Act 2011 Statute of frauds United Nations Convention on the Use of Electronic Communications in International Contracts (New York, 2005)

Social Science Theorist Karl Marx

Karl Marx, born on May 5, 1818 In Trier in Prussia Germany, was one of the world’s reckoned sociologists, philosopher, political economist, historian, political theorist, communist and the pioneer of communism. He was a German but of Jewish origin because his father had converted to Christianity so that he could get an opportunity to practice law in the then racist German society. Advertising We will write a custom research paper sample on Social Science Theorist: Karl Marx specifically for you for only $16.05 $11/page Learn More He studied law and did a thesis of philosophy although he found himself in a group of Hegelian thinkers that dealt with political and social issues drawing him to communism. Marx was married to Jenny, a daughter of a Prussian baron, and had seven children but only three survived due to poverty and living conditions. Marx worked as a journalist for a liberal newspaper in which he would publish his articles on economics lea ding to controversies and the paper was closed making Marx opt to move to Paris. While in Paris, he wrote an editorial that was about French socialism, and Hegelisim in Germany (Franzà ¶sische Jahrbà ¼cher). He also wrote several manuscripts, such as the â€Å"Economic and Philosophical Manuscripts† (1844) which were published a century later. He also met his best friend Friedrich Engels (1820-1895) and even wrote a manuscript with him. Due to their views they were expelled from Paris, they found their way to Brussels where he published the manuscript â€Å"The German Ideology† which was about the â€Å"nature of individuals depends on the material conditions determining their production.† Marx believed in criticizing just about everything that was in existence and in 1848, he published his most popular and most controversial book ‘the Communist Manifesto† and it was not long after its release that the German revolution started. Marx had summarize d the book in one sentence â€Å"The history of all hitherto existing society is the history of class struggles†. This book led to his expulsion from Germany, and he went back to Paris where he was also expelled, and back to Germany again where he was charged for incitement and that was the routine of his life until 1849, when he decided to go to London. Due to the many revolutions that characterized that decade Marx decided to concentrate on understanding capitalism and economics (Cohen 1978). By 1857 he had written over 800 pages of notes and short essays on capitalism, land, wage labor, the state, foreign trade and the world market but they were not published until 1941, under the title â€Å"Grundrisse†. In 1859, He published â€Å"The Contribution to the Critique of Political Economy†, his first major economic manuscript. Marx explained his labor theory of value, his understanding of surplus value and exploitation which he argued would ultimately lead to a falling rate of profit and the collapse of industrial capitalism.Advertising Looking for research paper on biography? Let's see if we can help you! Get your first paper with 15% OFF Learn More Marx continued writing and in the last years of his life he fell sick and could no longer keep the pace but could only comment on Germany’s and Russia politics and economics. He even predicted that Russia might move into communism directly without getting into capitalism for he was convinced the end of capitalism was uniting the worker with the means of production and Russia had communal ownership of land but unfortunately Russia ended up embracing capitalism just like other nations (Marx Engels 2008). Marx in his writings was trying to explain why the society behaves the way it does by studying its economics politics and philosophy. He explained the cause of social conflict using economics and concluded that social conflict was as a result of resources whose distribution is controlled by the economic system of a society. He also concluded that interaction and integration in a society is determined by resources since people can only interact with people of their social class. Marx view of an ideal society is that which people own property communally; there are no people that are superior to others in terms of wealth, and that way there would be no conflict. Marx major contribution on social theories was the conflict theory which he developed. The theory argues that the society is divided according to material possessions hence creating classes in which superior classes exploit their subordinates. He argued the organization of work in society was a major determinant of its structure, its economics politics and social life. According to Marx there are two major classes of people in a society; the ruling class and the subjects. The ruling class owns the means of production while the subordinates have the labor. The owners of capital who are the bourgeo isies buy labor from the workers, the proletariats, at very low prices that do not match the amount of work they do hence making the ruling class to gain huge profits that increase their wealth while the rest becomes poorer. This kind of exploitation leads to political oppression since the ruling class use their resources to influence politics and laws made so that they would stay in their favor. They are also able to get as many contracts as possible for which the subjects do the work. The intellectuals are paid so that they would write publications justifying the system hence making all ideologies and morals to support the class structure (Blackledge 2006) He argued that capitalism alienates the worker from the product he makes, since the product sometimes could be worthy than the worker, they feel used and view themselves as objects of oppression. They also view their fellow workers as objects of labor with no other destiny and all this will result to disappointment and anger.Adv ertising We will write a custom research paper sample on Social Science Theorist: Karl Marx specifically for you for only $16.05 $11/page Learn More There will be therefore a revolution as the workers try to unite with the means of production and due to this tension, capitalism will collapse and give birth to a new society. The society will be communistic, Marx says that â€Å"the development of Modern Industry, therefore, cuts from under its feet the very foundation on which the bourgeoisie produces and appropriates products. What the bourgeoisie, therefore, produces, above all, are its own grave-diggers. Its fall and the victory of the proletariat are equally inevitable† (Avineri 1968). He also believed that new technologies would be invented leading to less man labor hence more cost and less profits and as a result there will be an economic crisis leading to the fall of major sectors and the development of others. Marx also used capitalism to define and study history and he concluded that all social conflicts that have occurred have been due to resources and the forces of production. However, critiques have opposed this claiming that capitalism is the most effective and fair way of distributing resources. Contrary, others argue that selfishness and the need to accumulate wealth is in the nature of man and that no economic system would change that Marx can be considered as the founder of modern sociology in collaboration with others social scientist like Emile Durkheim, and Max Weber. Marx died on March 1883, he was buried in London Highgate Cemetery, with only eleven people in attendance. He died stateless and his epitaph read â€Å"workers of all lands unite†. Reference List Avineri, S. (1968). The Social and Political Thought of Karl Marx. Cambridge: Cambridge University Press. Blackledge, P. (2006). Reflections on the Marxist Theory of History. Manchester: Manchester University Press. Cohen, G. A. (1978). Karl Marx’s Theory of History: A Defence. New Jersey: Princeton University Press.Advertising Looking for research paper on biography? Let's see if we can help you! Get your first paper with 15% OFF Learn More Marx, K. Engels, F. (2008). The Communist Manifesto. Rockville, MD: Wildside Press LLC, 2008 This research paper on Social Science Theorist: Karl Marx was written and submitted by user Giovanny Carson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.