Reflective Journal Essay Example | Topics and Well Written Essays - 250 words - 1

Reflective Journal - Essay ExampleThe direct audiences for this journal atomic number 18 the varied marketers and the organizations who are rowed in a competition for their success in a market. This journal helps them to come through insight on the various trade trends. On the other hand, the journal provides secondary information to students and searchers to speculate and analyze the emerging marketing strategies and how companies are adopting new modes to compete with each other.Marketers and different organizations are the primary audience for this journal because these two groups remain in constant struggle to adopt different marketing strategies to compete with other marketers and organizations in marketing their products. This helps them to constantly monitor and analyze the various emerging trends.This research will help the primary audience to gain insight to the various strategies adopted by the different key players and how these marketers would consider marketing th eir product according to the new demands. For a marketer, it is important to know or so the targeted customer and a particular segment but this study would have made them think that partitioning and knowing your customer is not important any more than to compete in a dynamic ground of today but the main focus should be emphasized on what these marketers and organizations are offering to the customers which is more important in todays market.Bailey, C., Baines, R. P., Wilson, H. and Clark, M. (2009). Segmentation and Customer Insight in Contemporary go Marketing Practice Why Grouping Customers Is No Longer Enough. Journal of Marketing Management, Volume 25, production 3 & 4 April 2009, Pages